Why Car Dealers Are So Full of Shit, part 912
Camelback Ford Lincoln Mercury in Phoenix, AZ treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you.
Arizona Ford Dealers had a recent promotion for some swag if you came in for a test drive. (No purchase necessary.) Not being in the market for their products until the 2012 Ford Focus (or the Mustang GT 5.0) comes online, I just wanted the swag and not the pitch.
Me: Hi, one of my Arizona Ford Dealers! I would like to take advantage of a promotion. Receptionist: Let me get someone for you. B.G., Sales Associate: You need to take a test drive. Me: Let's not waste each others' time with that. I'd like the offered swag, and to be on my way BG: OK, excuse me for just one minute
*goes out the front door, disappears*
Clock: Watch me tick! Paint: Look at me!! I'm drying! Woo-Hoo.
* * *
Receptionist: Whoa, look at the time Let me get someone for you.
BG emerges from opposite end of the building
BG: (internal monologue) They're still here? @#%^#$^% Receptionist: Still waiting for the swag.
*pulls swag from desk drawer*
BG: Go ahead and give it.
So BG, I appreciate your "paramount concern" in your efforts to dissuade me from the swag by excusing yourself and walking away. The knowledge and enthusiasm really shone through. Unless this stuff costs you or your dealership, WTF? And if it does, who the hell cares - it's "no purchase necessary."
P.S. Five Star Ford was a two-minute in and out for a friend wanting the same swag. It IS possible to bank some goodwill with those little things. Just a suggestion.